Keeeb on the relevance of user-centric product development for publishers at B2B Media Summit 2019

February 1st, 2019

On May 22nd to 23rd this year decision-makers of professional media meet each other again at the B2B Media Summit in Berlin, one of the largest B2B media conferences in the European area. Next to well-known national and international speakers, Keeeb founder and Chief Visionary Konrad Gulla will also give a talk about current developments in the industry and especially the relevance of user-centric product development for publishers.

Search engines like Google have become the central point of access for information search. Consequently, on the publishers‘ side the degree of content usage as well as the amount of customers in general decrease. Although customers pay for the content of publishers, at the critical moment they do not search at the publishers’ website but on Google. Thus, Google’s market power poses a substantial threat to the publishing industry.

In his talk at the B2B Media Summit about “Google is not the problem. How user-centric product development reaches customers where they really are.” Konrad Gulla will demonstrate on the example of one of the most influential research and consultancy companies in the world how publishers can transform this issue into their own advantage with the help of a smart solution and

  • take their content where their customers are.
  • be always in shot of their customers.
  • increase the usage and value of their content.
  • counteract the churn of their customers.
  • build a strong brand and continuous branding.

B2B Media Summit by Deutsche Fachpresse

The B2B Media Summit by Deutsche Fachpresse is one of the largest B2B media conferences in the European area. National as well as international experts from business, science, and media talk about current developments in the industry and jointly discuss solution approaches for industry-related challenges.

The operator of the event is the Deutsche Fachpresse, the central marketing and service platform for all business media providers. The Deutsche Fachpresse represents 350 member companies from an industry with a revenue bigger than 7.65 million euros, supports the common economic and political concerns of its member companies, imparts industry knowledge, and creates new networks of relationship through corresponding contact platforms.

Keeeb

Founded in 2013, Keeeb and its 20+ employees are located in the US, Europe, and Africa. Keeeb aims to give your employees, clients, and partners access to your enterprise intelligence efficiently and intelligently.

To this end, Keeeb connects existing data repositories, optimizes the search and research process, supports you with artificial intelligence, and focuses on usability. Keeeb makes your knowledge and information management more intelligent, increases your productivity, and saves precious time.

"Keeeb is refreshing and reminds me of Heinrich von Pierer's legendary statement at a Siemens balance sheet press conference: "If Siemens knew, what Siemens knows, our figures would be much better."." – Jens Ruester, T-Systems International

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