- The newly formed company haven’t revealed any great details about the product, but they’re calling themselves a “wearable computing and augmented reality venture” and claim they’ve “developed an amazing pair of stereoscopic glasses combined with super low latency gesture tracking”.
- Creative content not only stands out, but it has the power to impact people emotionally. Since people make decisions based on emotions, it’s the only effective way to market. As Diane von Furstenberg said on her panel at the conference, “people share emotional content often and content about your products almost never.”
Designing for human limitations: a scientific perspective on minimal design.
Quick, try to recall the last five seconds that just passed as accurately as you can. What’s that, you can’t? Well, that means that you are just like the rest of us: blissfully unaware of our limitations. Try and think of 12 items of any description, write them down so you can check them out later, and then stop thinking about them. Do whatever you want: hang the laundry, do the dishes, you could even clean up your room for once, but let time fly over you (but not by much) and then come back, sit down, take a deep breath and try to recall the 12 items that you wrote.
If you remembered more than half (give or take two), then you have a way above average short term memory ( The Magical Number Seven, Plus or Minus Two, George A. Miller, 1956 ). Truth be told, the limits of our consciousness are there for all to see, hidden in plain sight, we just need to pay attention to actually notice them.
How can we, then, function in a society that demands so much from us? A society that demands attention spans longer than 12 seconds, multi tasking skills on par with an octopus on Ritalin, and the amazing ability to sit on a chair (for those lucky few) doing God knows what four hours at a time? The answer is simple: we don’t need to. Our brain in its infinite wisdom decided to carry that load for us, it decided to let us handle only what we could instead of what we should, running on autopilot most of the time, leaving the low level tasks to automated scripts and the rest, a hyper condensed blurb version of reality, to us.
How can we design for such a brain? How can we attempt to see that which is never shown, how can we crack the black box without crashing the plane? The answer is simple as well: we don’t need to. We design, instead, for the painfully limited, but infinitely more understandable, conscious self so that we can reach behind it. We turn those human limitations into design limitations, giving birth to minimal design, which instinctively strives to appeal to our conscious (and unconscious) instincts and perceptive models by removing anything that needs some form of high level cognitive functions, leaving only immediate, straight, instinctive, and direct comprehension because, truth be told, our eyes want it simple and clean.
- Chinese material scientists have created the world’s lightest material: A graphene aerogel that is seven times lighter than air, and 12% lighter than the previous record holder ( aerographite ). A cubic centimeter of the graphene aerogel weighs just 0.16 milligrams — or, if you’re having a problem conceptualizing that, a cubic meter weighs just 160 grams (5.6 ounces). The graphene aerogel is so light that an cube inch of the stuff can be balanced on a blade of grass, the stamen of a flower, or the fluffy seed head of a dandelion (see pictures below).
Ever since it was discovered in 2004 , graphene has been hailed as a natural wonder of the materials world destined to transform our lives in the 21st century.
Graphene's amazing properties excite and confound in equal measure. How can something one million times thinner than a human hair be 300 times stronger than steel and 1,000 times more conductive than silicon?
- Technology development has become democratized and localized. No longer are tech devices the domain of corporate R D houses inside Apple, Samsung, or Nokia. In fact, most of what we’ve seen in the past few years in New York City are city-based startups developing and selling their own hardware devices. Since these entrepreneurs and their development teams are embedded in the context and user-base they’re designing for, the process is quite focused, lean, and iterative.
- As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Bruce Nussbaum, former Assistant Managing Editor of Businessweek and author of the new book Creative Intelligence , will talk about the nature of design and and fresh ways of delivering innovation. Here he speaks to PSFK about his work:
- There are two things that a company should do well: Create products that deliver significant new value to customers, and get those products to the market quickly and conveniently. The former draws on a company’s capacity for innovation, vision, creativity and design. The latter relies on its operational efficiency in channels, sales, marketing communications, engineering excellence (from design to build to test) and overall business agility.
- Car makers are taking steps in the latter direction, with Siri integration coming to cars from a number of manufacturers including GM, Honda, Audi and more . But this is still taking the form of integrations with existing systems like Chevy’s MyLink, which in my opinion are about as friendly and necessary as overwrought manufacturer skins plopped unceremoniously on top of stock Android.
- Haptics is to touch the way optics is to sight. It's a user interface that circumvents the cluttered inputs of sight and sound, and it's appearing in an increasing number of objects we interact with daily. Vibration is just the beginning.
- When Nike CEO Mark Parker is about to reveal something ahead of the company's plan, his PR teams will try to stop him. Parker is sitting in his office on Nike's Beaverton, Oregon, campus--a room filled with endless oddities and knick-knacks --discussing Nike's digital future. "The digital and physical worlds are starting to come together more seamlessly--it's only the tip of the iceberg in terms of what's coming. I can't get into all the details here, but just imagine..." He stops abruptly when someone on his PR team shoots him a look. "Oh, see this is where [my handlers] give me the stink-eye," Parker says, smiling.
- To create this new Street View experience, which includes more than 75 miles of trails and surrounding rounds, Google took 9,500 panoramas of the Grand Canyon. The Google Maps team walked through the canyon carrying the Android-operated, 40-pound Trekker backpacks — a 15-lens camera system that took the images.
- After dropping a 12.371 quarter mile this past weekend at the Palm Beach International Raceway in Florida (@ 110.84 MPH), the National Electric Drag Racing Association awarded the Tesla Model S its stamp of officiation for being "the quickest production vehicle" in quarter mile tests.
- Samsung announced today that it has partnered with Caesars Entertainment to place more than 4,500 TecTile NFC tags throughout eight of the company’s hotels and casinos in Las Vegas. By tapping an NFC-capable smartphone to the tag, information on various games, entertainment venues, food and more will be instantly displayed on the smartphone.
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